Featuring your benefits
Featured in the Networking Skills for Business Success training manual
By Tessa Simpson
Category: Personal Development
Credit price: 3 download credits (Single user)
This training activity makes the participants aware of the critical difference between features and benefits, and starts the process of looking at what the other person wants, rather than simply saying what you are involved in.
Most participants want to be interesting to other people, so the training activity begins with the participants looking at gaining the interest of other people when they are trying to sell something. Looking at an example product, the participants next explore the key difference between features and benefits. Finally, they examine, through role-play, how to find out what benefits interest others by using open questioning.
Who is it for: This training resource is intended for use by trainers to help participants explore the key differences between features and benefits, and consider what specifics would benefit the other person.
| Resource Type: | Activity |
| Min Group Size: | 4 |
| Max Group Size: | 20 |
| Typical Duration: | 01:55:00 |
| No of Pages: | 12 |
Resources: View standard resources for Fenman training activities
Purpose: This training resource is intended for use by trainers to enable participants to effectively promote their department or company. The training activity uses research, developing personal relationships, influencing, making contacts and communication.
Download the training activity, Featuring your benefits as featured in the Fenman training manual; Networking Skills for Business Success