Networking is public relations
Featured in the Networking Skills for Business Success training manual
By Tessa Simpson
Category: Personal Development
Credit price: 3 download credits (Single user)
This training activity uses the model of being your own public-relations person in order to focus on what others need to know about what you do, and why that is valuable and important.
The training activity begins with a discussion about public relations and what the participants believe it to be. Before deciding on the key messages they want to communicate, the participants decide, in a group exercise, who their audiences are. They next look into what their audience want to hear, what they need to say and how to deliver their message to different audiences. The participants then have an opportunity to send out their core message to their target audience by means of a front-page news story. Finally, they review their newsletter exercise in a plenary session, and discuss when and where they might use such written messages in their work.
Who is it for: This training resource is intended for use by trainers to allow participants to delve into the world of public relations in order to focus on what others need to know about your organisation or department and why that is valuable and important.
- Themes:
- Communication,
- Making contacts,
- Planning,
- Public relations,
- Team working,
| Resource Type: | Activity |
| Min Group Size: | 4 |
| Max Group Size: | 20 |
| Typical Duration: | 02:20:00 |
| No of Pages: | 15 |
Resources: View standard resources for Fenman training activities
Additional resources: Access to computers and materials for creating a newspaper front-page story.
Purpose: This training resource is intended for use by trainers to allow the participants to discuss what they believe public relations to be. Before deciding on the key messages they want to communicate, the participants decide, in a group exercise, who their audiences are. They next look into what their audience wants to hear, what they need to say and how to deliver their message to different audiences. The participants then have an opportunity to send out their core message to their target audience by means of a front-page news story. Finally, they review their newsletter exercise in a plenary session, and discuss when and where they might use written messages in their work.
Download the training activity, Networking is public relations as featured in the Fenman training manual; Networking Skills for Business Success