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The organisational perspective

Featured in the Setting Objectives and Seeing Them Through training manual

By Beverley Williams

Category: Performance Management

Credit price: 3 download credits (Single user)

Organisational, or corporate, objectives need to be set in order to establish the direction and aims or goals of the organisation. Every single member of staff needs to be aware of the organisational objectives and to understand how individually they play their part in achieving them. The person, or more often the small group of people, responsible for setting organisational objectives, has to take many diverse issues into account when setting objectives. These issues may include some or all of the following; profit; shareholders; employees; customers; distributors; suppliers; society; and the environment. During this training activity participants examine how objectives set an organisational level provide direction and motivation at all other levels. They also address the crucial point of how organisational objectives are currently communicated in their own organisations and how this could be improved.

You begin by defining the terms ‘mission statement’ and ‘organisational or corporate objectives’, giving examples of each. Then, you ask participants to give you their own organisational mission statements and corporate objectives, explaining that we will be working with them later in the training activity. Next, you lead an interactive session to establish why objectives exist and what types of issues organisations need to take into account when setting objectives. Participants will work on writing mission statements and objectives for organisations that have different profiles – for example, financial organisations and not-for-profit organisations. Following an examination of how objectives cascade through a company at different levels, participants then work with their own organisational objectives to investigate how they see them working in their own experience and how they could improve the current situation. Finally, you establish participants’ key learning points before distributing a key learning points handout, giving emphasis where appropriate. You should also recommend further reading if this is appropriate for your group.

Who is it for: This training resource is intended for use by trainers to enable participants to examine objective setting from an organisational perspective and illustrates how objective setting at all levels must tie in with organisational aims.

Resource Type:Activity
Min Group Size:4
Max Group Size:10
Typical Duration:02:30:00
No of Pages:19

Resources: View standard resources for Fenman training activities

Purpose: This training resource is intended for use by trainers with all members of staff as everyone is involved in the common purpose as directed by the organisational objectives. The training activity is a brief overview of the topic and is not designed to be used to set objectives at corporate level. Ideally participants should already have covered ‘Objectives: What they are and why they exist’.

Download the training activity, The organisational perspective as featured in the Fenman training manual; Setting Objectives and Seeing Them Through